Produced as part of the team @ Contour Creative Studio
Brand Identity, Web Design
RITHMS aims to support the Police and Customs Authorities in addressing the poly-criminal nature of goods trafficking through research, technological innovation, outreach and training.
We began by exploring the idea of networks and the connection between organisations. The ‘connected arrow’ brand mark was initially inspired by the string and pins of an investigation board, which we updated for a modern channel to reflect RITHMS’ work to use collaboration to stop criminal networks. This developed into a mark that shows the connections between elements, information or locations.
The colour scheme is consciously high impact and contributes to a sense of ‘alertness’. The brand mark is clean and simple and its versatility is demonstrated in its uses as a wayfinding arrow, call to action and content frame.
*Produced as part of the team Contour Creative Studio
