Brand Identity, Web Design
Alice Maria is a fashion influencer and blogger, focused on ‘curvy confidence’.
Alice approached me for design help as she’s reached the next stage of her career and wanted to have some cohesive personal branding that can grow with her as she diversifies her offerings.
Alice had a strong idea of what she expected her visual identity to be, in the end, she chose the ‘wild card’ option that I presented.
This visual identity embraces confidence with a vibrant colour palette with the added softness of gradients. I chose the typography for its subtle but playful curves within the font that help to visually display the brand’s ‘curvy confidence’
Client Feedback: Alice Maria
“William was fantastic to work with, I had a completely seamless process and am over the moon with the final result. He has a unique creative view and provided an outstanding result, exceeding already high expectations for full branding. Overall a pleasure to work with.”
